North Star Group, Inc.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
Northstar Group Consultant Compensation
Structure
Introduction
This document outlines a consultant compensation structure for Northstar Group projects, using
Serenity Villages as an example. The core principles and allocation methods described here
apply to all projects, though specific dollar amounts will vary based on project size (e.g., 10 units
vs. 100 units). Northstar Group, owned by Michael Hoffman, leads each project as the primary
consultant team.
Financial Structure Overview
The following figures use Serenity Villages as an example to illustrate the financial structure.
Actual figures will vary by project size and specifics.
Serenity Villages Example:
Total Development Cost: $20,268,780
Development Fee (Example): $1,700,000 (with $300,000 paid upfront as initial cash)
Annual Cash Flow: Starts at $146,482 (Year 1) and grows to $345,000 (Year 10)
Exit Value (Year 10): Estimated at $27,350,000, with $2,555,800 in net proceeds after
debts
Standard Structural Adjustments
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Development Fee Structure
Fee Calculation: Development fees typically range from 8-12% of project costs per HUD
guidelines. Northstar Group aims for 10% of vertical and improvement costs, but the actual
percentage may vary by project based on specific deal negotiations and HUD allowances.
PHA Fee Sharing (Serenity Villages Example): For the Serenity Villages project, the
Public Housing Authority (PHA) has negotiated to retain 30% of the development fee. If
the fee is $1,700,000, Northstar's share would be 70% or $1,190,000, with the PHA
keeping $510,000 (30%).
Standard Goal: In most projects, Northstar Group aims to retain 100% of the development
fee. The 70/30 split is not expected to be common, although it may occur in some
negotiations.
PHA Ownership and Pre-Development Funding
PHA's Ownership: The PHA typically receives a percentage of development ownership
based on the specifics of each deal. In the Serenity Villages example, we're offering 45%
ownership, but this could be smaller or larger depending on factors such as the relative
land value to total development size. Generally, we estimate land value at roughly 20% of
the project, but we're offering 30% ownership initially to incentivize the deal, with an
additional 15% contingent on pre-development funding.
Initial Payment Considerations: When the PHA negotiates a portion of the development
fee (as in the Serenity Villages example with 30%), this affects initial payments. If
Northstar's first payment would typically be $100,000, a 30% reduction would adjust it to
$70,000, with consultant payments adjusted proportionally.
Pre-Development Funding Allocation: We've allocated approximately 15% of the
development ownership to compensate for pre-development funding. If the PHA provides
this funding, they would receive this additional ownership (for a total of 45% in the
Serenity Villages example). If not:
The PHA would receive a reduced ownership percentage (30% in the Serenity
Villages example)
The 15% ownership would shift to whichever parties fund the pre-development
expenses
Ownership Structure
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© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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Initial Development Ownership:
Northstar Group (Led by Michael Hoffman): 20% of total development ownership
PHA: 45% ownership (reduced to 30% if they don't fund pre-development)
TD (Tom Dowling): 35% ownership
Pre-Development Funders: 15% if PHA doesn't fund pre-development (otherwise,
PHA retains 45%)
Consultant Ownership Structure:
Consultants (currently JS, DM, PW) will each receive 10% of Northstar's 20%
ownership (2% of total development each)
On closing documents, consultants will be listed with their individual 2%
ownership shares
Number of consultants may vary, currently planned for three
Consultant Roles and Compensation
For Northstar projects, payments are typically arranged with an initial pre-development fee,
followed by a development fee payment at loan closing. The remainder of the development fee
is deferred as equity to help the deal move forward. Consultants receive payments from the
project's cash flow based on their percentage of ownership (typically a share of Northstar's 20%
stake, though this percentage may vary by project). Upon project exit, payments are distributed
in a specific sequence: first, land costs are recovered; next, the deferred development fee is
recovered; finally, profit disbursement is made on the remainder. The percentage allocations
described below illustrate how compensation is typically distributed to consultants.
Note: In the Serenity Villages example, the PHA has negotiated to retain 30% of the
development fee. This reduces the available funds for distribution to Northstar Group and its
consultants. For instance, the initial soft cost funding of $100,000 is reduced to $70,000 after the
PHA's 30% share, and the development fee at loan closing of $200,000 is reduced to $140,000.
Consultant payments are calculated based on these adjusted amounts.
Northstar Group Leadership
Michael Hoffman – Owner of Northstar Group:
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© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
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Role: Oversees Northstar Group's efforts as real estate strategist, inventor, and modular
construction specialist.
Compensation: Drawn from Northstar's development fee and 20% ownership proceeds.
Exact amount depends on the number of consultants hired and project outcomes. It is
anticipated that additional consultants beyond the current three may be needed as
projects develop.
JS – Introducer/Marketer (10% Share)
Role: Connects key people to start the project.
Payments:
Soft Cost Funding: $7,000 (10% of $70,000 - adjusted for PHA's 30% share of the
original $100,000)
Development Fee at Loan Closing: $14,000 (10% of $140,000 - adjusted for PHA's
30% share of the original $200,000 development fee paid at loan closing)
Annual Cash Flow: $2,930 (Year 1) to $6,900 (Year 10)
Exit Payment (Year 10): $51,116
Total Estimated: $116,720
DM – Don Maxwell, Municipal Liaison (10% Share)
Role: Facilitates municipal engagement.
Payments:
Soft Cost Funding: $7,000 (10% of $70,000 - adjusted for PHA's 30% share of the
original $100,000)
Development Fee at Loan Closing: $14,000 (10% of $140,000 - adjusted for PHA's
30% share of the original $200,000 development fee paid at loan closing)
Annual Cash Flow: $2,930 (Year 1) to $6,900 (Year 10)
Exit Payment (Year 10): $51,116
Total Estimated: $116,720
PW – PHA Relations (10% Share)
Role: Manages city relationships to align with municipal goals.
Payments:
Soft Cost Funding: $7,000 (10% of $70,000 - adjusted for PHA's 30% share of the
original $100,000)
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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Development Fee at Loan Closing: $14,000 (10% of $140,000 - adjusted for PHA's
30% share of the original $200,000 development fee paid at loan closing)
Annual Cash Flow: $2,930 (Year 1) to $6,900 (Year 10)
Exit Payment (Year 10): $51,116
Total Estimated: $116,720
TD – Tom Dowling, Sips Manufacturing, Sponsor (35% Ownership)
Role: Oversees SIPs manufacturing and sponsorship (details pending).
Ownership: Holds 35% of the total development, not tied to the consultant fee structure.
Payments: Not detailed here, as his role is ownership-based, not fee-based.
Key Takeaway
This compensation structure provides a framework for Northstar Group projects, with specific
terms negotiable per project. Northstar Group, owned by Michael Hoffman, maintains 20%
ownership and receives a development fee (typically targeting 10% of vertical and improvement
costs, but subject to negotiation). While Northstar aims to retain 100% of development fees, the
PHA may negotiate a portion (in Serenity Villages, 30%). Consultants each receive 10% of
Northstar's 20% ownership (2% of the total development each) and will be listed on closing
documents with their individual shares. The PHA's 45% ownership hinges on funding
pre-development; if they don't, it drops to 30%, and 15% goes to other funders. Hoffman's
compensation remains flexible, reflecting his role as owner and the project's evolving needs.
Dollar amounts will vary by project size, and specific terms may be negotiated on a
project-by-project basis.
Business Structure and Entity Formation
1. Entity Formation and Type
Each real estate development will be organized through a separate Special Purpose Entity (SPE),
typically structured as a Limited Liability Company (LLC) due to its simplicity, flexibility, and
widespread industry acceptance. Alternative structures may be considered if more beneficial
based on specific project requirements.
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© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
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2. Ownership and Vesting
Ownership interests within each SPE will align precisely with agreed-upon compensation
percentages. For instance, using Serenity Villages as a model:
JS (Introducer/Marketer): 10% As part of North Star Group
DM (Municipal Liaison): 10% As part of North Star Group
PW (City Relations): 10% As part of North Star Group
TD (Sips Manufacturing, Sponsor): 35% of Total Development
PHA Sponsor: 45% of Total Development and Pre Development funds or Pre
Development Sponsor 15%
Northstar Group: development fee 8-12%. Development 20%
Ownership interests will be immediately and fully vested at or before the initial funding of soft
costs, ensuring unconditional ownership and clarity from the outset of the project.
3. Development Fee Flexibility
The development fees for each project will be flexible within HUD guidelines. Typically, fees will
range from 8% to 12% of total project costs but may vary based on specific project proformas, the
participation requirements of municipal partners (such as in the Serenity Villages project), and the
financial viability of the development.
4. Fund Handling and Qualified Institutions
Funds generated by the SPE will be managed by a qualified, reputable financial institution. The
selected institution must meet rigorous stability and reliability criteria, including:
Substantial net worth (ideally $100 million or greater)
Proven track record of stability and fiduciary responsibility
Capability to transparently receive, hold, and distribute funds on behalf of SPE members
This institution may be chosen per project based on performance, reliability, and competitive
suitability.
5. Succession and Beneficiary Arrangements
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19901 Quail Circle
Fairhope AL 36532
701-770-9118
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Accounts will be structured to facilitate seamless transitions and transfers upon the demise or
incapacitation of an SPE member:
Accounts will be jointly held to ensure immediate access by designated joint account
holders without probate.
Internal beneficiary transitions (transfers of ownership interests within the family—defined
as spouse, children, or parents) require no additional approvals from other SPE members,
provided that the qualified institution's compliance ("Know Your Customer" or KYC)
requirements are fully satisfied.
6. Transfers and Class B Ownership Status
Any transfer of ownership interest—whether to a family member or a non-family member—will
automatically trigger reclassification of the transferred interest to Class B status. Class B status
entails:
Rights exclusively to financial distributions.
No voting rights, management participation, or legal and administrative standing within
the SPE.
Transfers to non-family members additionally require:
Minimal approval from existing SPE members, generally automatic unless a material
concern arises.
Compliance with the qualified institution's "Know Your Customer" requirements, including
providing social security numbers and undergoing standard compliance checks.
Members may establish their own LLC or entity to receive financial distributions; however, any
transfer of their original ownership interest automatically results in the new entity holding a Class
B interest without governance or voting authority.
7. Administrative Simplicity
Provisions within the SPE structure will allow minimal administrative complexity. Members or their
representatives can manage internal beneficiary transitions without broader approvals, provided
they comply with the outlined transfer guidelines and meet institutional compliance standards.
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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Post-Development Partnership Terms
1. Development Phase vs. Operational Phase
During the Development Phase (defined as the period from project initiation through construction
completion and stabilization), all partners are expected to fulfill their agreed-upon roles and
responsibilities as outlined in the initial agreement. Active participation is required to maintain the
initially agreed-upon ownership percentages.
Operational Phase Once the project has reached the Operational Phase (defined as the period
following completion of development, when the property is generating regular cash flow), the
following provisions apply:
All ownership interests that were maintained through the Development Phase are
considered fully earned and vested
Cash flow distributions will continue according to the established ownership percentages
Active participation is no longer required to maintain ownership interests
All partners retain their respective rights to ongoing cash flows and exit proceeds as
originally established
2. Exit Options and Transfer Provisions
During the Operational Phase, partners may wish to exit the investment. The following provisions
shall apply:
Right of First Refusal
Any partner wishing to sell their interest must first offer it to existing partners
Existing partners shall have 30 days to exercise their right to purchase the offered interest
If multiple partners wish to purchase, they may do so in proportion to their existing
ownership percentages
Valuation Method
The value of an interest shall be determined by the bona fide offer received by the selling
partner
No complex valuation formulas are required
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© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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Existing partners need only match (not exceed) the terms of any legitimate third-party
offer
If no third-party offer exists, the selling partner and remaining partners may negotiate a
mutually agreeable price
Transfer Procedure
The selling partner shall provide written notice to all partners of intent to sell
Interest transfers shall be documented through an amendment to the operating
agreement
All parties shall cooperate in executing necessary documentation
The qualified financial institution managing funds shall be promptly notified of the transfer
3. Class B Designation for Transferred Interests
As outlined in the Business Structure and Entity Formation document:
Any transfer of ownership interest automatically converts the transferred interest to Class
B status
Class B status entitles the holder exclusively to financial distributions
Class B interests carry no voting rights, management participation, or legal/administrative
standing
Transfers to non-family members require minimal approval from existing partners and
compliance with the financial institution's "Know Your Customer" requirements
4. Extraordinary Circumstances
Death or Incapacity
In the event of a partner's death or incapacity, their interest shall transfer according to
their estate planning directives
Internal beneficiary transitions (transfers to spouse, children, or parents) shall proceed
without additional approvals
The qualified institution's compliance requirements must still be satisfied
Prolonged Illness
Partners experiencing prolonged illness shall retain their interests without penalty
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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Temporary accommodations may be made regarding any ongoing responsibilities
5. Administrative Simplicity
To maintain administrative efficiency:
Partners or their representatives can manage internal beneficiary transitions without
broader approvals
The managing partner shall maintain accurate records of all ownership interests
Annual reporting shall include current ownership percentages and distribution amounts
All partners shall receive timely notification of any ownership changes
This document serves as an addendum to the original SPE Operating Agreement and shall be
incorporated by reference therein.
Project-Based Consultant Agreements
Each development project will have its own separate consultant agreement. Consultants should
note the following important considerations:
1. Project-Specific Responsibilities: Specific consultant roles and responsibilities will be
negotiated and formalized in writing prior to project start. While initial phases may operate
with good faith contributions based on general expectations, detailed role definitions will
be established as the project develops and individual consultant capabilities become
clear.
2. Development-Specific Representatives: Each development project will designate its own
special representative(s) responsible for that specific development.
3. Agreement Term: Consultant agreements are established on a project-by-project basis
and do not automatically extend to future projects. Each new project requires a new
agreement.
4. Initial Flexibility: At the beginning of projects, there may be uncertainty about each
consultant's specific abilities and optimal contributions. All parties are expected to
operate in good faith while more defined roles and responsibilities are established.
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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5. Role Evolution: As projects progress, consultant roles may evolve based on
demonstrated abilities, project needs, and mutual agreement among the parties.
6. Formalization Timeline: Formal role documentation will typically occur within the first 90
days of project initiation, allowing sufficient time for capabilities assessment while
ensuring clear expectations are established relatively early in the process.
7. Good Faith Principle: The relationship between Northstar Group and its consultants is
founded on good faith efforts by all parties to contribute meaningfully to project success,
with the understanding that roles may be refined as the project progresses.
Consultant Biographies
Michael Hoffman
A strategic consultant, real estate strategist, and inventor with decades of experience across real
estate, construction, and industrial innovation. While not formally trained as an engineer, Michael
applies technical insight, problem-solving skills, and a multidisciplinary approach to create
solutions in industrial heating, fluid transport, and modular construction methods.
Michael's strength lies in understanding how systems work and improving them. His expertise in
assembling the right teams, navigating project feasibility, and advising on high-impact
developments has made him a trusted consultant for developers, municipalities, and industry
leaders. His ability to bridge real estate development, engineering concepts, and emerging
building technologies allows him to guide clients in optimizing projects for cost efficiency and
sustainability.
In real estate and development consulting, Michael has decades of experience, serving as a
consultant and team builder for affordable housing and modular construction initiatives, including
Serenity Quadruplexes—a scalable, energy-efficient housing model. He provides real estate
investment strategy and feasibility analysis, ensuring practical execution from concept to
completion, and advises on regulatory compliance and public-private partnerships, particularly in
affordable housing and modular development.
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© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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As an inventor and innovator, Michael holds multiple U.S. patents in inductive heating,
energy-efficient fluid transport, and industrial insulation systems. His patents include: Inductive
Heater for Fluids (No. 10,560,984, issued 2020), Inductively Heated Tank Cars (No. 10,525,988,
issued 2020), Displacement Welding Chamber (No. 10,232,459, issued 2019), Magnetic Closures
for Pipe Insulation (No. 10,197,210, issued 2019), Frac and Storage Tank Exchanger (No. 9,920,605,
issued 2018), and Flow Balanced Frac Tank Farm (No. 9,915,127, issued 2018).
Michael has pioneered advanced industrial heating and transport solutions used in fluid transport
systems, developed the Sparky-1 Argon Welding Chamber, and invented a patent-pending Fully
Integrated Reinforced Modular SIP (FIRM) System designed to enhance modular construction
efficiency and affordability. His consulting work on Structural Insulated Panels (SIPs) and modular
housing has provided valuable guidance to developers, manufacturers, and municipal leaders on
scalable, energy-efficient building solutions.
Known for solving problems that others overlook, Michael has consulted on real estate
developments from concept to execution, secured manufacturing partnerships to bring patented
energy solutions to market, and led initiatives in modular construction and prefabrication to help
reduce building costs while improving scalability. As owner of Northstar Group, he brings this
wealth of experience and innovation to affordable housing initiatives.
Don Maxwell (DM)
A seasoned real estate professional with extensive experience in single-family housing markets,
community and economic development, and comprehensive mortgage and real estate practices.
His expertise spans risk management, REO property sales, loan origination, automated
underwriting, and closing and servicing processes.
Don's distinguished career includes over 12 years at the Federal National Mortgage Association
(Fannie Mae), where he served as Director of Marketing and Single Family Mortgage Business. In
this role, he developed and led sales and marketing efforts with underserved lenders, sponsoring
numerous national and regional conferences with trade groups. His leadership expanded
business opportunities for trusted advisors and lenders, resulting in approximately $4.5 billion in
loan production (around 27,000 loans).
Following his tenure at Fannie Mae, Don held executive positions at 24 Asset Management,
Executive Asset Management, and Asset Serve Management. Throughout these roles, he
focused on increasing minority lending practices by establishing multicultural lending divisions,
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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implementing sales and operational disciplines, and developing strategic partnerships
nationwide.
In January 2014, Don joined the Genesis family of companies as a Principal and Executive Team
member. His responsibilities included expanding the company's footprint within corporate
diversity sectors, overseeing business development across all Genesis companies, strategic
planning, and enhancing execution tactics within sales, operations, and marketing. His role also
encompassed developing and implementing business strategies, including profit and loss
management, to significantly impact return on investment.
Don's career demonstrates a deep commitment to fostering diversity in lending practices and
enhancing opportunities for underserved communities within the housing market. His
comprehensive background in public-private partnerships makes him ideally suited for his role as
Municipal Liaison for the Northstar Group's affordable housing initiatives.
Tom Dowling (TD)
A distinguished civil engineer and entrepreneur with over 49 years of experience in the
construction industry. Tom holds a Bachelor's Degree in Civil Engineering from the University of
Delaware, completed coursework for a Master's in Soil Mechanics from the same institution, and
earned a Master's Degree in Civil Engineering with emphasis on System Optimization from
Florida Institute of Technology in 2020 with a perfect 4.0 GPA.
Tom's career began at The Whiting-Turner Contracting Company (1972-1981), where he managed
major infrastructure projects including the I-95 Bridge projects with a combined cost of $40
million. He later founded Metropolitan Contracting Co. Inc. (1981-2002), growing it to 230
employees and completing over $120 million in commercial, industrial, medical, and residential
projects, including work on Hyatt Regency Hotels in New Brunswick and Baltimore.
In 1985, Tom established Dowco Management Co. Inc., which now owns and manages over 920
residential units in Baltimore City and County. Most recently, in 2021, he founded Supreme
Insulated Panel Systems, where he serves as CEO, specializing in innovative Magnesium Oxide
insulated construction panels with R-values up to R-55. These panels offer significant advantages
including hurricane resistance (up to 230 mph winds), fire resistance (Class A1 rating), energy
efficiency (up to 70% heating/cooling savings), and environmental benefits (zero off-gassing and a
net-negative carbon footprint). The company's products have received numerous certifications
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com
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including Miami/Dade NOA Approval, Florida Product Approval, NTA Certification, and LEED
qualification.
Since 2022, Tom has also served as President of NEXGEN Building Products, furthering his
commitment to innovative construction solutions. His extensive experience in both traditional
construction and cutting-edge building technologies makes him an invaluable asset to the
Serenity Villages project as SIPs Manufacturing Sponsor.
JS
[Biography pending]
Paul Watkins Sr. (PW)
President of PMW Management Partners, Inc. with an extensive background in residential and
commercial development. His expertise includes structuring complex finance proposals, financial
analysis, underwriting, and market feasibility analysis. Throughout his career, Paul has been an
award-winning, top-producing mortgage banker, funding over $300 million in multifamily and
residential loans. He brings extensive experience in strategic planning, analysis, and
implementation of recovery efforts for HUD's Low-Income Housing and Housing Choice Voucher
Programs.
At PMW Management Partners, Paul leads overall business development efforts, develops
strategic partner relationships for affordable housing, and manages various public housing
authority (PHA) management contracts. Previously, he served as Director of Technical Assistance
at Econometrica, Inc., leading the technical assistance division of their Housing and Community
Development Group. In this role, he served as Senior Project Manager and Technical Lead on
several contracts for PHAs across the country, both independently and on behalf of HUD.
Paul has led teams conducting market analysis studies, strategic asset repositioning reports, and
technical assistance in all operational areas for troubled and at-risk PHAs and those under HUD
Receivership. Under a contract with HUD's Public and Indian Housing, Office of Capital
Investments, he provided financial analysis, risk mitigation strategies, and commercial finance
underwriting evaluation for complex development transactions submitted by PHAs nationwide.
He has conducted strategic capital planning and development finance training for over 100 PHAs
within a 3-year period, demonstrating the use of programs such as the Rental Assistance
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
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Demonstration (RAD) Program, Capital Fund Financing Program, and Low-Income Housing Tax
Credits to modernize and redevelop public housing.
Throughout his career, Paul has facilitated strategic planning sessions for corporate clients and
has been a speaker at various national conferences including industry organizations such as the
Public Housing Authorities Directors Association (PHADA) and National Association of Housing
and Redevelopment Officials (NAHRO).
Paul holds a B.S. in Finance from Hampton University and an M.B.A. from the University of
Maryland University College. His deep knowledge of public housing authorities and HUD
programs makes him ideally suited for his role managing PHA relations for Northstar Group
projects.
________________________________________________
© North Star Group, Inc. 2025 All rights reserved.
19901 Quail Circle
Fairhope AL 36532
701-770-9118
michaelh@nsgia.com